VERONICA, THE CREATIVE FORCE BEHIND HER NAMESAKE LABEL VERONICA DE PIANTE, SITS DOWN IN AN INTIMATE INTERVIEW WITH CR FASHION BOOK AND OPENS UP ABOUT HER JOURNEY OF TRANSFORMING CHERISHED MEMORIES INTO LUXURIOUS, TIMELESS PIECES THAT RESONATE WITH THE MODERN WOMAN’S WARDROBE.
“I ASK MYSELF, ‘DO I SEE SOMETHING IN THIS FABRIC? DOES IT MAKE SENSE WITHIN THE COLLECTION? WOULD IT TRANSLATE BEAUTIFULLY INTO A GARMENT?’ THESE ARE THE THREE KEY FACTORS I CONSIDER: HOW IT LOOKS, HOW IT FEELS, AND WHETHER IT CAN BECOME SOMETHING TRULY BEAUTIFUL.”
“SOMETIMES, INSPIRATION CAN COME FROM SOMETHING AS SMALL AS A SEASHELL ON THE GROUND – IT’S ALL ABOUT A MOMENT IN TIME IN MY LIFE. CONCEPTS CAN BE BORN FROM A PERSON, A PHOTOGRAPH, A COLOR, OR EVEN A FEELING.”
“THIS MOST RECENT COLLECTION IS NOT A MIX OF ME; IT IS ME, BUT IT REFLECTS DIFFERENT FACETS OF WHO I AM. YOU’LL NOTICE THE ITALIAN TAILORING, WHICH IS VERY STRUCTURED, ALONGSIDE A MORE RELAXED, ARGENTINIAN APPROACH. IT’S LESS RIGID, MORE CAREFREE. I’VE EMBRACED THE IDEA THAT FASHION SHOULD BE FUN—IT DOESN’T HAVE TO BE SO SERIOUS.”
