Los Angeles, CA. (November 14, 2022). Known for her roles in iconic series such as Showtime’s “DEXTER,” as well as her enchanting voice and infectious energy that can captivate any crowd, Amy Correa Bell continues to channel her incredible talent into her blossoming career as an independent music artist. As Hispanic Heritage Month came to a close, the acclaimed Guatemalan-Puerto Rican performer is thrilled to share the breathtaking new music video for her successful single “RUN IT.”
True to the song’s message, “RUN IT” is a genuine family affair for Amy. The English-language track, which is a stunning and empowering tribute to life, family, and the significance of cultural heritage, was produced by her brother, DJ and sound designer Les Correa (aka Les Les), marking the siblings’ first time in the studio together in several years. Award-winning Brazilian writer and director João Dall’Stella continues the celebration of family ties in the cinematic short-film-style video, honoring Amy’s Guatemalan roots by employing the idea of blood memory, or the concept that the experiences of one generation, such as those related to language and spirituality, are passed on to the next through DNA. The vibrant clip takes fans on an impactful and unforgettable journey through this unbreakable ancestral connection from present day to the distant past, allowing the stories that have shaped who Amy is today to unfold before their eyes.
In the video, Amy plays her great grandmother alongside a wonderful cast formed by her family and friends, while her mother Juanita contributed to the visual aesthetic with a curated selection of Guatemalan artifacts and props that aid in shaping this familial saga on screen. Most of the production crew that worked on the video is of Latin descent as well, further speaking to Amy’s dedication to honoring her Latin heritage and the struggles that her parents and ancestors endured, which have since led to opportunities and her own lifelong dreams becoming a reality. “‘RUN IT’ is an anthem for those overcoming,” she says, “calling out the survivor in each of us.” Anyone who feels strongly connected to their own heritage and who has triumphed in the face of adversity will be able to easily relate to this powerful work of contemporary art.
Amy will take the stage at the iVoted Festival next month to perform “RUN IT” live. Additional tour dates will be announced soon.