April 19, 2023 – LOS ANGELES, CA – Que Buena Los Angeles (KBUE 105.5/94.3 FM), the influential Regional Mexican music radio station owned by Estrella Media, hit three #1’s in the March 2023 ratings survey, according to Nielsen Audio. Que Buena Los Angeles is the #1 Spanish-language radio station in the market in Prime Time and Total Week with Hispanic Adults 18-49 and 25-54. The station’s Don Cheto Al Aire morning show is the #1 morning show in Los Angeles with Adults 18-49 & 25-54 among all stations regardless of language. Al Chile con Marlene Quinto, the station’s midday show, returns to its #1 Spanish midday position with Hispanic Adults 18-49 & 25-54. Both Don Cheto Al Aire and Al Chile con Marlene Quinto had triple digit, year-over-year quarter hour growth with Hispanic Adults 18-49. Don Cheto quarter hours grew +144% and Marlene Quinto quarter hours were up +143%.

“Que Buena Los Angeles continues to be the heart and soul of Los Angeles,” said Steve Mandala, Estrella’s Chief Revenue & Local Media Officer. “The Que Buena team has a keen understanding of what the Los Angeles listener craves and we are very pleased to be rewarded with the listeners’ loyalty.  The station’s success is a perfect reminder to marketers that to effectively reach the Hispanic consumer market, advertisers need to be mindful of both language and culture.  We also believe our summer 2022 rebrand helped us refresh our 25+ year equity in the LA market.” 

In addition to its #1 total market win, the Don Cheto Al Aire morning show, which is hosted by Don Cheto, Chino, Gisselle Bravo, and Said Garcia, maintained its #1 Regional Mexican morning show position in Los Angeles with Hispanic Adults 25-54 This is the 11th consecutive survey that Don Cheto has been the #1 Regional Mexican morning show.

DJ Marlene Quinto’s Al Chile con Marlene Quinto show not only returned to #1 Spanish midday, but was #3 Total Market with Adults 18-49, regardless of language.

*Sourcing:  Nielsen Audio Research, Los Angeles Metro, March 2023 PPM.

Year-Over-Year Trender: March 2022 vs. March 2023, HA18-49, Mon-Fri 6a-10a, M-F 10a-3p

#1 Regional Mexican station: Mon-Fri 6a-10a, Hispanic Adults 25-54, consecutive surveys from May 2022 through March  2023, including Nielsen Audio’s Holiday 2022 survey.  AM Drive: Mon-Fri 6a-10a, Spanish Station Rank; Total market rank includes all commercial and non-religious stations regardless of language.  Midday, Mon-Fri 10a-3p, was previously #1 Spanish with HA18-49 & 25-54 in the November 2022 LA PPM Survey.